See The Product In Action
Real tests showing why polyurea beats epoxy every time.
Stretch Test: Polyurea vs Epoxy
Hammer Durability Test
100% online = lower prices for you. One simple transparent price. Total honesty.
Get Your Straight Price in 60 Seconds →One straight price. No upcharges. No salesman.
Moisture-proof. One straight price.
Stain-proof. One straight price.
Everyone uses the same top manufacturers — but most companies charge more because they pay salesmen.
✅ We use Penntek basecoat & topcoat
Penntek makes the absolute best polyurea on the market.
Visit PenntekCoatings.com →✅ Decorative flakes from Torginol
The exact same premium flakes every high-end installer uses.
Visit Torginol.com →Same (or better) product. Much straighter price. Because we're 100% online.
Real tests showing why polyurea beats epoxy every time.
Get your floor installed today and don't make a single payment for a full year.
Use your tax refund to pay it off — no interest if paid in full within 12 months.
Simple online application. We'll send you the link once your contract is signed.
Ask about financing options when our team reaches out after your quote. Subject to credit approval.
Torginol decorative flake blends — hover to preview, select yours in the quote form below
Colors shown are actual Torginol flake samples. Hover to enlarge. Select your color in the quote form below.
No salesman. No pressure. No upcharges. Ever.
Please select a color before continuing.
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No salesman will call to pressure you. Ever.
By submitting this form, you authorize StraightLineCoatings, its parent company Impact Home Enhancements, LLC, and any of their authorized partner companies (which may serve areas outside of Wisconsin or the Dallas–Fort Worth area) to contact you for business and marketing purposes via phone call, text message, or email using the information provided. Impact Home Enhancements, LLC or a partner entity may be the party that sends your contract or installs your floor. Message and data rates may apply. You may opt out at any time. See our .
| Total Investment | $0 |
No problem — larger or more complex projects get a custom price. We'll send a tech out to take a look and give you an accurate, binding quote. We'll call or text you within 1 business day to schedule. No pressure, no salesman.
Every project is a straight-priced install with Penntek polyurea.
No pressure, no surprises — just a straight, simple process.
📌 Price Guarantee: Your quoted price is binding. The only exceptions are if you've measured your square footage off by more than 100 sq ft, or if concrete damage is significantly worse than indicated — in which case the price adjusts accordingly at install (up or down). This almost never happens, but we want to be straight with you upfront.
💬 Questions before you sign? Text photos of your floor to (920) XXX-XXXX anytime. We can answer questions and revise your quote right on the phone — no need to wait for an in-person visit for standard projects.
StraightLineCoatings / Impact Home Enhancements, LLC • Last updated: 2025
StraightLineCoatings and its parent company Impact Home Enhancements, LLC ("Company," "we," or "us") respect your privacy and are committed to protecting it. This policy describes the types of information we may collect from you when you visit our website or submit a quote request, and our practices for collecting, using, and disclosing that information.
We collect information you provide directly, including your name, phone number, email address, and project details when you submit a quote form. We may also collect information automatically through cookies and similar tracking technologies when you browse our website.
By submitting a quote form, you authorize StraightLineCoatings, Impact Home Enhancements, LLC, and any of their authorized partner companies — including partners who may operate outside of Wisconsin or the Dallas–Fort Worth area — to contact you for business and marketing purposes via phone, text, or email. Impact Home Enhancements, LLC or a partner entity may be the party that prepares your contract or performs the installation. Message and data rates may apply.
We may share your information with subsidiaries, affiliates, and service providers who assist in operating our business. We may also share information with authorized partner installers in your area. We do not sell your personal information to unrelated third-party marketers.
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, please do not use this website or submit any information.
We use reasonable measures to protect your personal information from unauthorized access or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
You may opt out of marketing communications at any time by contacting us at the number or email below. Opting out of marketing does not affect communications related to an active project or contract.
We may update this policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the revised policy.
StraightLineCoatings / Impact Home Enhancements, LLC
3984 E Endeavor Dr, Appleton, WI 54914
Phone: (920) 555-0199